When you're running a small business like ours, showcasing our jewelry in its best light is everything. We’ve always believed that sterling silver has a story to tell—and we wanted the photos on our site to reflect that. That’s why we didn’t turn to stock images. We turned to Carly.
We first discovered Carly Maddox through Fiverr, but it quickly became clear she was more than just a freelance model—she's a creative force. With a background in content creation and storytelling, Carly and her husband brought an editorial-level eye to our collaboration. We sent her 100 of our favorite pieces, and the results were nothing short of stunning.
She chose her own outfits, styled full looks, picked some incredible locations, and delivered imagery that helped us show what our pieces really look like when they’re worn—whether it’s a statement ring or a delicate chain. Carly’s signature style is authentic, vibrant, and refreshingly down-to-earth, and her images helped our customers visualize how these pieces live in the real world—not just on a product page.
Some of our favorite photos are featured right on the homepage (yes, that’s her in the banner!), and we've used her work across several product listings—especially when she's styled multiple pieces together in a single look. To make it easy to browse, we’ve even created a special Carly’s Picks collection so you can shop the exact items featured in her stunning photography.
We're incredibly grateful for the creativity and professionalism Carly brought to this project. If you'd like to learn more about her work, check her out on Instagram @carlyjoyberkshire or visit her Amazon storefront for more of her favorite finds. You can also read more about her rise as a content creator in this PRWeek feature.
We loved working with Carly—and we think you’ll love shopping her looks.